Marketing Manager - Traditional Ceramics
The world leader in mineral-based specialty solutions for industry, with over 16,000 employees and over 200 sites worldwide, Imerys delivers high value-added, functional solutions to diversified set of industrial sectors, from processing industries to consumer goods. The Group draws on its knowledge of applications, technological expertise and its material science know-how to deliver solutions based on beneficiation of its mineral resources, synthetic minerals and formulations. These contribute essential properties to customers’ products and performance, including refractoriness, hardness, conductivity, opacity, durability, purity, lightness, filtration, absorption and repellency. Imerys is determined to develop responsibly, in particular by fostering the emergence of environmentally-friendly products and processes.
If you want to grow your skills and develop your career, find out more at www.imerys.com
The PositionMarketing Manager - Traditional Ceramics
Reporting to the Marketing Director, the Marketing Manager ensures the marketing activities for Traditional Ceramics market (Tableware, Sanitaryware and Tiles segments), namely by analyzing customer needs, identifying and exploring opportunities, coordinating new products launch and business opportunities.The goal is to strongly contribute to sustainable and profitable market growth.
The Marketing Manager is in charge of driving the segment strategy as well as day-to-day marketing activities, thriving with tight deadlines and changing needs.
Job scope :
Supporting commercial development and promotion (KPI)
Providing guidance for value pricing
Managing Product Portfolio
Developing a strategy and detailed Action Plan for the market segments and ensure the follow-up of its implementation
Contributing to strategic initiatives & projects, including building the Business Cases for new solutions development and for some Business Development projects when needed
Key tasks :
Market and segment
Market Watch : translate the market monitoring and customer insights into potential business opportunities or threats
Recognize and raise weak signals from the market that could impact the business’ activity, namely by monitoring our markets and underlying market trends, participating in market events, customers meeting, presence on social media
Develop and structure competition intelligence liaising with sales, tech support and product managers
Build comprehensive competitors profiles looking at their strategy, investments, geographic footprint, production capabilities, product portfolio, strengths and weaknesses
Integrate this competition knowledge into the business strategy and tactics to develop a sustainable competitive advantage in collaboration with the segment Sales Director
Develop and structure customer intelligence looking at their strategy, investments/divestments, product mix & formulation changes liaising with sales teams and tech support
Network - establish and sustain contacts with key value chain stakeholders: other raw material producers, trade associations, equipment manufacturers, end-customers
Segment Strategy & Value Proposition
Collect and analyze quantitative and qualitative information to understand demand trends, production, capacity and trade flows situation as well as mineral usage mapping, competitive environment and market shares.
Build a comprehensive strategy for the market segments (product portfolio, pricing, new solutions development, go to market - distribution evaluation when relevant, promotion) in collaboration with Sales Directors, Tech Support, Science & technology, Business Development teams and other stakeholders
Challenge and propose route to market when relevant: distribution channels e.g. direct sales vs. generalist distribution vs. specialist distribution, e-commerce route
Product Portfolio Management & Optimization
Understand and segment the market to ensure the adapted offering answering customer needs
Structure a multi-mineral product / solution portfolio with a clear and quantified value proposition for each of our solutions as well as establish and justify a recommended price range based on: value-added, competitive dynamics, market strategy and profitability.
Collect and analyze the information regarding the adoption rate / perception / product performance of new products by customers through the business network, and identify corrective/ reinforcement measures if necessary.
New opportunities & New solutions
Identify new opportunities that could beneficiate the business (duplicate success, enter new geographies, increase Share of Wallet / target new customers) and propose key actions in order to develop these opportunities
NBOs - lead or actively participate in new product development projects,:
Generate ideas of potential new solutions, rate them and recommend short-listed ideas to enter the new Product / Service Development pipeline
Prepare Business case to ensure the buy in from the organization
Launch Pack: Build launch plan including the definition of the product mix (product USP, price, package, positioning, promotion...) and actively coordinate the work with Technical Support, S&T and sales teams until full commercial launch
Monitor and push new product sales development
Cross functional support
Build sales toolkits to support the sales force and ensure continuous training of sales team with Technical Support team
Define communication directions and high-level content for website, brochures and social media for the segments
Reinforce Imerys presence and impact via trade show, social media, website
Animate business team via CRM: comment visit report, fill capacity, competitor consumption, communicate on trends, news & actively publish posts on market
Manage content and updates for customer and external touch points, participating in events, documenting business processes, and providing additional sales support
MBA or Master Degree in Business / Marketing, or Engineer with Marketing/Business specialization, with minimum of 5+ years of equivalent work-related experience in BtoB marketing, in a company where the function is mature
Strong business sense and ability to interact effectively with people from all backgrounds and levels
Ability to positively influence and challenge others w/o direct reporting lines (Sales, Technical Support, S&T teams)
Ability to develop deep market and technical understanding of application (customers needs, production process, market structure, performance)
Excellent analytical and critical thinking and a high degree of business acumen
Ability to think “out of the box” and to challenge the status quo
Strong communication and presentation skills
Strong project management, multitasking, and decision-making skills
Proven experience developing marketing plans and campaigns
Metrics-driven marketing mind
Digital marketing savvy
English: fluent (international environnement) and fluency in French would be a plus
Position TypeFull time
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