Marketing Manager Filtration EMEA

The Company

The world leader in mineral-based specialty solutions for industry, with over 16,000 employees and over 200 sites worldwide, Imerys delivers high value-added, functional solutions to diversified set of industrial sectors, from processing industries to consumer goods. The Group draws on its knowledge of applications, technological expertise and its material science know-how to deliver solutions based on beneficiation of its mineral resources, synthetic minerals and formulations. These contribute essential properties to customers’ products and performance, including refractoriness, hardness, conductivity, opacity, durability, purity, lightness, filtration, absorption and repellency. Imerys is determined to develop responsibly, in particular by fostering the emergence of environmentally-friendly products and processes.

If you want to grow your skills and develop your career, find out more at www.imerys.com

The Position

Marketing Manager Filtration EMEA

Job Summary

Reporting to the Marketing Director for Filtration & Life Sciences EMEA, the Filtration Marketing Manager ensures the marketing activities for products and services under the Filtration Subsegment involving food and beverages processes (mainly for wine, beer, juice, oil), namely by analyzing customer needs, identifying and exploring opportunities, coordinating new products launch and global business opportunities. The Marketing Manager also builds a long term strategy for the specific market, as well proposes the adapted communication strategy. 

The goal is to contribute to product development and market growth. 

The Marketing Manager is comfortable with day-to-day marketing activities, as well as short-term strategy, thriving with tight deadlines and changing needs.

JOB SCOPE/DIMENSIONS

• Supporting commercial development and promotion by:

  • Assessing markets trends

  • Updating market indicators

  • Updating market intelligence

  • Defining value in use, pricing strategy...etc

• Developing a strategy for the market and the follow-up of its implementation

• Developing & implementing communication strategy 

• Contributing/managing strategic initiatives & projects

KEY TASKS AND RESPONSIBILITIES

Market and segment

• Recognize and raise weak signals from the market that could impact the business’ activity, namely by participating in market events, customers meeting, presence on social media; Read the market trends and customer insights and translate into business recommendation

• Understand and segment the market, ensure the adapted Imerys Offering answering customer needs

• Structure a multi-mineral product / solution offering with a clear and quantified value proposition for each of our products offered to the market as well as establish and justify a recommended price range based on: value-added, competitive dynamics, market strategy and profitability. 

• Define and Challenge route to market, distribution channels e.g. direct vs. generalist distribution vs. specialist distribution, e-commerce route

• Establish and sustain contacts with key value chain stakeholders: other raw material producers, associations, equipment manufacturers, end-customers to promote Imerys interests and develop promoters / prescribers

New ideas, opportunities

• Identify new ideas / opportunities that could beneficiate the business; analyse potential development opportunities within an application segment, propose key actions in order to develop this opportunity cost effectively, and submit it to enter the New Product or Service Development pipeline. 

• Lead or actively Participate new product development projects, prepare documentation, set price level and actively support Industrial, Supply Chain, technical and sales teams until full commercial launch

• Define the product mix (product, price, package, positioning, promotion), ensuring a common understanding of all relevant information to guide the market introduction, sales development, and share it within the organization.

• Collect and analyze the information regarding the adoption rate / perception / product performance of new products by customers through the business network, and identify corrective/ reinforcement measures if necessary.

• Push, encourage, join & assist sales manager in running visits outside their usual customer portfolio/comfort zone; create interest and initiate marketing/technical contacts; Generate, identify and prioritize commercial development prospects in collaboration with sales managers and KAM and in line with agreed strategy

Cross functional support

• Propose sales enablers tools that impact positively the customer and markets in liaison with external Communication; ensure continuous training of sales team; Prepare fact-based selling materials for the sales force

• Reinforce Imerys presence and impact in the segment by establishing a communication strategy that includes trade show, social media, website and animate business team via CRM; comment visit report, fill capacity equipment, competitor consumption, news & posts on market, communicate on trends; Manage content and updates for customer and external touch points, participating in events, documenting business processes, and providing additional sales support

• Support Imerys communication directions and high-level content for website, brochures and social media

JOB SPECIFICATIONS

Engineering degree or PhD in material science or chemistry, ideally completed by a MBA or Master Degree in Business / Marketing, or, Bachelor's degree in Business/Marketing or related field, years of equivalent work-related experience in Industrial Marketing/Bus Dev positions in Filtration segment (either in a company using minerals as filter-aids in their process or competitive technologies (membranes) or in a supplier/distributor of filter-aids or membranes) .

• Deep market and technical understanding of industrial filtration processes for food and beverages (needs, production process, market structure, performance) ideally in terms of mineral solutions.

• Strong business sense and ability to interact effectively with people from all backgrounds and levels, and to influence others

• Collaborative style

• Excellent analytical and critical thinking and a high degree of business acumen

• Strong communication and presentation skills

• Strong project management, multitasking, and decision-making skills

• Proven experience developing marketing plans and campaigns

• Metrics-driven marketing mind with eye for creativity

• Digital marketing savvy

• Expertise in Google Analytics

• Adequate knowledge of data collection methods

• Web analytics, and business research tools acumen

• English: fluent (international environment)

Preferred Location : Central Europe (France, Belgium, UK)

Position Type

Full time

and

Permanent

Only technical issues will be monitored through the below inbox:

recruiting.support@ imerys.com

PLEASE DO NOT SUBMIT RESUMES OR APPLICATIONS TO THIS EMAIL, AS THEY WILL NOT BE REVIEWED. 

To ensure fairness and legal compliance in our recruitment processes, only applications received through the online application process will be considered. 

IMERYS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.