ImerCare® 400D

ImerCare® 400D is a natural diatomaceous earth-based solution prized for its high absorbency capacity in makeup and toiletries.

ImerCare® 400D (INCI: diatomaceous earth) is the most water- and oil-absorbent product available on the market today, making it a highly effective mattifying agent in lip make-up applications and absorption agent in deodorants and antiperspirants. 

This exceptional absorbency power is due to the exceedingly high surface area of the mineral particles, a result of the unique morphology of our deposits from which this specific diatomaceous earth product is mined.

Water and oil absorption of different minerals
Water and oil absorption of different minerals

High oil absorption capacity and excellent mattifying effect in lipsticks

ImerCare® 400D has been developed as a natural mattifying solution for lipsticks. Thanks to its very high oil absorption it is an effective alternative to synthetic materials.

In panel tests, ImerCare® 400D provides:

  • Mattifying effect
  • Good sensorial properties on lips
  • Stick strength - even at high temperatures

ImerCare® 400D controls body odor in deodorants & antiperspirants

Due to its microporous structure, diatomaceous earth offers high absorbency power for personal care products such as deodorants and antiperspirants. 

Odor absorption deodorants & antiperspirants

In tests, micro-porous ImerCare® 400D diatomaceous earth:

  • Demonstrates high perspiration absorbency for body odor control
  • Controls body odor
  • Dries quickly leaving a nude skin sensation
  • Gives a pleasant soft touch feel

All our cosmetic products are natural, high-quality, chemically inert and offer good skin tolerance. They are not treated with chemicals during processing. These attributes enable them to be used in cosmetic products that comply with cosmetic directive regulation (EC) n°1223/2009. 

ImerCare® 400D is also Cosmos approved. Certificates of origin and additional documentation are available upon request.

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Imercare 400D: an Imerys Pioneer product

ImerCare 400D meets growing demand for aluminum-salts-free deodorant formulations that absorb sweat and control body odor while respecting the skin. As such, Imercare 400D is listed among our certified Pioneer products, meaning it represents the highest social and environmental contribution to the downstream value chain, while demonstrating a low environmental impact in its production phase, compared to its economic value. Pioneer is our highest sustainability rating denoting products and services with an outstanding sustainability performance compared to the reference on the market.

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