EMEA
NA
SA
APAC

ImerCare® Matte

ImerCare Matte is our natural solution for a nude matte effect in gels and creams, liquid foundations and pressed powders.
Imercare Matte - A Pioneer product

Superior mattifying with an eco-friendly mineral

ImerCare Matte white kaolin provides a superior mattifying effect in gels and creams, liquid foundations and pressed powders. Due to its unique morphology, ImerCare Matte kaolin absorbs sebum and confers an immediate, natural matte effect to the skin.

Product range-Imercare conventional kaolin
Conventional kaolin
Product range-Imercare
ImerCare Matte

Compared to conventional kaolin, ImerCare Matte kaolin has been specially processed to obtain an innovative, microporous structure. This structure possesses a high surface area, providing excellent sebum absorption and a natural matte skin finish.

Image
Product range-Imercare matte absorption graph
Absorption power of ImerCare Matte vs. conventional kaolin

ImerCare Matte kaolin is a 100% natural alternative to synthetic mattifying agents such as those based on synthetic polymers commonly used in gels, creams, liquid foundations and powders.

All our cosmetic products are natural, high-quality, chemically inert and offer good skin tolerance, and they are not treated with chemicals during processing. These attributes enable them to be used in cosmetic products that comply with cosmetic directive regulation (EC) n° 1223/2009.

ImerCare Matte kaolin is also Cosmos approved – certificates of origin and additional documentation are available upon request.

Key benefits

Natural, eco-friendly solution
Alternative to microplastics

ImerCare Matte is an Imerys Pioneer product

SustainAgility Solutions - Pioneer logo

As a natural alternative to synthetic polymer matting agents used in cosmetics, ImerCare Matte is strongly aligned with market and regulatory trends governing the use of plastics in cosmetics. Replacing microplastic additives in make-up powders also helps reduce the CO2 footprint of gel creams and liquid foundation formulations and ensures no plastics enter sewage systems. 
As such, ImerCare Matte has been awarded the Imerys Pioneer Certificate, our top rating for products and services, which denotes outstanding sustainability performance compared to the reference on the market. Pioneer certified products provide the highest social and environmental contribution to the downstream value chain, while demonstrating a low environmental impact in their production phase. 

Talk to an expert about ImerCare Matte
SustainAgility Solutions - Pioneer logo

Related stories

Man brushing his teeth
Product story

Something to smile about: a 100% natural, mineral-based toothpaste

In the pursuit of healthy white teeth, Imerys has found that toothpaste that combines kaolin and delicately engineered perlite provides highly effective dental care and meets consumers’ preference for natural ingredients.

Read more
Perlite in cosmetic products
Product story

Engineering a natural alternative to plastic beads in cosmetic products

The mineral perlite is an effective replacement for microbeads in scrubs and shower gels – not only for its exfoliating performance, but for reducing plastic pollution in oceans.

Read more
Meeting
Need help to find the right solution with our experts?