ImerCare® Matte

ImerCare Matte is our natural solution for a nude matte effect in gels and creams, liquid foundations and pressed powders.
Imercare Matte - A Pioneer product

Superior mattifying with an eco-friendly mineral

ImerCare Matte white kaolin provides a superior mattifying effect in gels and creams, liquid foundations and pressed powders. Due to its unique morphology, ImerCare Matte kaolin absorbs sebum and confers an immediate, natural matte effect to the skin.

Product range-Imercare conventional kaolin
Conventional kaolin
Product range-Imercare
ImerCare Matte

Compared to conventional kaolin, ImerCare Matte kaolin has been specially processed to obtain an innovative, microporous structure. This structure possesses a high surface area, providing excellent sebum absorption and a natural matte skin finish.

Product range-Imercare matte absorption graph
Absorption power of ImerCare Matte vs. conventional kaolin

ImerCare Matte kaolin is a 100% natural alternative to synthetic mattifying agents such as those based on synthetic polymers commonly used in gels, creams, liquid foundations and powders.

All our cosmetic products are natural, high-quality, chemically inert and offer good skin tolerance, and they are not treated with chemicals during processing. These attributes enable them to be used in cosmetic products that comply with cosmetic directive regulation (EC) n° 1223/2009.

ImerCare Matte kaolin is also Cosmos approved – certificates of origin and additional documentation are available upon request.

Key benefits

Natural, eco-friendly solution
Alternative to microplastics

ImerCare Matte is an Imerys Pioneer product

SustainAgility Solutions - Pioneer logo

In addition to providing superior matting, ImerCare Matte is a natural alternative to synthetic polymer matting agents used in cosmetics and therefore strongly aligned with market and regulatory trends governing the use of plastics in cosmetics. Replacing microplastic additives in make-up powders also helps reduce the CO2 footprint of gel creams and liquid foundation formulations and ensures no plastics enter sewage systems. 
As such, ImerCare Matte has been awarded the Imerys Pioneer Certificate, our top sustainability rating for products and services, which denotes outstanding sustainability performance compared to the reference on the market. Pioneer certified products provide the highest social and environmental contribution to the downstream value chain, while demonstrating a low environmental impact in their production phase. 

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SustainAgility Solutions - Pioneer logo

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