SocalⓇ UP-G cost-effective TiO2 extender for paints

Effective TiO₂ extender for high opacity and brightness in paints

One of our most advanced TiO₂extenders is the Socal UP-G product, an ultra-fine precipitated calcium carbonate with a unique morphology that fosters effective TiO₂ reduction at the highest level of opacity and brightness.

Socal® UP-G has a unique morphology made of calcite pseudo-cubic particles in a microshell structure.

Used in decorative matt paints with high pigment volume concentration, Socal UP-G increases dry opacity at low gloss. It can be used as a true alternative to TiO₂ in many matt architectural paints, providing significant cost savings.

Used to replace 20% of the titanium oxide in paints, it shows no reduction in brightness or opacity, and used to replace 40% of the TiO₂, it shows a slightly increased brightness and only a fractional reduction in opacity.